Brooklyn rapper Jufu is not playing any games. With a following in the millions and his breakout single, “KIWMB” catching fire everywhere, he is well on his way to becoming one of the artists to watch in the new wave of breakout stars this year. Staying consistent, he releases his visual for the self produced “KIWMB”.

With directorial assistance from his Respective Collective company, and shot in Brooklyn, Jufu can be found playing ball with the homies, and just kicking it overall. With appearances from a few social media influencers, Jufu is in great company, and we will see him in more places very soon. With his growing profile, Jufu has been working with EA, Vans, NFL, and is getting looks on Apple Music and BBC Radio 1. Having recently launched his Merch site and adding the finishing touches to his upcoming project, he’s carefully building his brand to sky scraper heights.

Check out “KIWMB” below, and share with a friend. Follow @HypeOffLife on Twitter and Instagram for more content.

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